Platform Updates
What our verification badge does and does not mean
A badge that promises more than it can prove is worse than no badge. Here is exactly what ours covers.
By Marcus Vance · Published 2026-07-02 · Updated 2026-08-18 · 5 min read
Identity, verified
A verified breeder has passed a Persona identity check: a government ID matched against a live selfie with liveness detection. It means a real, identifiable person stands behind the account.
Everything else, documented not verified
Health testing, registration, lineage and breeding practice claims are published by the breeder. Where we have independently confirmed a certificate, the profile says so on that specific item. Everywhere else, the claim is theirs, and you should ask for the paperwork.
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Marcus Vance
Editor
Marcus has covered companion animal welfare and online marketplaces for a decade and edits all breeder-facing content on BreederFinderHub.